Customer Experience Summit Europe | TBD | London, UK

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Creating Personalized In-Store Experiences

Think Tank - 4:05 pm - 4:35 pm

As more and more consumer dollars are channeled to online shopping channels, the impact is being felt at the bricks and mortar level where sales growth lags at less than a quarter of what is being seen digitally. Impacted this further is the “show-rooming” phenomenon whereby customers will visit a physical store to simply look at a product they always intend to purchase online. To combat these trends retailers must create deeply engaging personalized experiences that create and leverage customer loyalty by using a combination of services (such as opt-in free Wi-Fi), integration (with non-physical shopping channels), and analytics (to better understand buying patterns and behavior).

Takeaways:

  • The bricks and mortar shopping experience is under ever increasing threat from online shopping
  • Online retailers have greater ability to know client buying behavior seeing not just what is purchased, but what is considered also
  • Physical retailers must leverage their own online info, and capture equivalent info in store to provide personalized experiences

Required Qualifications for Speakers:

  • Senior level decision maker of a major organization - i.e. SVP, C-Suite, EVP
  • Executive level experience within a major institution with a direct and relevant focus

* I have read and meet the required qualifications for Customer Experience Summit Europe speakers

Invitation response deadline: August 3rd, 2018

Contact Information

Session Description


Select Options Which Best Fit Session Topic

Analyzing Customer Voice

Driving an Omni-Channel Experience in Financial Services

Creating Personalized In-Store Experiences

Leveraging Loyalty

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Biography

Proposed Session is a Panel Discussion