Customer Experience Summit Europe | TBD | London, UK

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Leveraging Loyalty

Think Tank - 1:45 pm - 2:15 pm

Loyalty programs offer great theoretical benefits to organizations by providing the opportunity to enter into long-term relationships that measurably increase profit. They can only be successful however if they do two things: capture and exploit the right client information, and provide the right loyalty rewards that generate sufficient emotional connection without costing too much money. Getting the balance right between the emotional (client) and rational (company) components of the program is the key to success.

Takeaways:

  • The basis of the program must be the right members; you need to know how to emotionally appeal to them to attract and retain them
  • Rewards must motivate members to action they wouldn’t already do
  • Program success is always defined by revenue increase, but you have to know where and how that revenue increase will be derived

Required Qualifications for Speakers:

  • Senior level decision maker of a major organization - i.e. SVP, C-Suite, EVP
  • Executive level experience within a major institution with a direct and relevant focus

* I have read and meet the required qualifications for Customer Experience Summit Europe speakers

Invitation response deadline: August 3rd, 2018

Contact Information

Session Description


Select Options Which Best Fit Session Topic

Analyzing Customer Voice

Driving an Omni-Channel Experience in Financial Services

Creating Personalized In-Store Experiences

Leveraging Loyalty

Suggested Topic:

Biography

Proposed Session is a Panel Discussion